Commissions
The desk takes commissions.
A Quellan Reading is the Oatly and Nike format, commissioned for one brand. The desk runs the published protocol, five AI systems, three runs, every observation logged, and then does what a dashboard cannot: reads the result. What the answer layer says, what the culture around the brand is doing that the models have or have not caught, and what the distance between the two means. It arrives as an argued brief with the numbers attached, written for the person who has to decide, not for the team that has to report.
The same five metrics govern The Quellan Index, where the desk reads them in public every day: the Index is the standing proof that the judgment in a Reading is practiced, not performed.
The published record
- The Oatly Reading · the format, in full, on a brand that created a category
- The Nike Reading · the format on a brand defending one
- The method · the protocol every Reading runs on, published and checkable
- A First Reading · one live answer, read by the desk, in ninety seconds, free
Name the brand.
We will show you what five AI systems say about it, and what the culture around it is doing that they missed. No fee, no obligation.